Take advantage of all the publicity you get! If any news media, magazine, or website has highlighted your work, call it out on a media page. Create a google alert for your business and keep track of the buzz about your business. Include links and make photos and videos about your coverage available for free download. If you have an exceptional staffmember or outstanding performers, share their pictures and profiles, too.
If you have some pieces of your work that you want the world to see, include them on a portfolio page. Use it to display samples, previously sold, or related works. The goal here is to make sure your clients sees what they’re getting.
If you want your visitors to know where they can find what, build out a sitemap. This is especially recommended and highly useful if you have a large website with many pages. Apart from helping your clients find information more easily, you will also boost your SEO ranking, since search engines also use sitemaps to navigate your site.
The more information you make available for prospective clients, the more likely they are to convert. Don’t let any chance slip by – optimize your site and start seeing the difference it makes on your revenue stream. You won’t regret it!