How to Use Twitter to Promote Your Online Business

How to Promote Your Business on Twitter

Don’t wait – once you get started you will begin to see more visitors on your website, more foot traffic in your brick and mortar, and more revenue being driven day after day.

Your Profile is Your Online Brand

Your Twitter profile will be one of the first things people will see when they search for you online. If its well-designed, it could work as an advertisement, helping guide curious visitors straight to your website. Learn to design a great profile and keep tweaking and improving it over time. Have a look at some of the best profiles on Twitter and try to match them.

Be Informative

Sending out tweets on behalf of your business is going to be a short-term affair. You can’t expect followers and other tweeters to remain engaged with less-than-subtle tweets about your business. Sending out informative tweets that pique people’s interests, promote special offers and deals and maintain relevance, will garner more followers and more business.

Use Humor

Although your Twitter account was created to promote your business, it doesn’t mean you always have to always be completely serious and straight. As a matter of fact, you can draw in more customers by using funny tweets. Remember, even some of the biggest, “serious” companies resort to humor because they know it works.

Add Call-to-Actions

Simply sending out tweets without giving readers the chance to respond is pretty pointless. Instead of simply giving out information, add call to actions so whoever reads your tweet reacts to it. Use words and phrases like retweet, follow this link, click here, and choose this/that, etc. to encourage action. This way you can increase retweet rates, the traffic heading towards your website, as well as direct sales from click-throughs.


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